BSc. Marketing

The BSc Marketing programme will enhance your ability to build and execute a compelling marketing plan because of your increased grasp of consumer behaviour. The marketing elements of this programme introduce you to the principles that deliver good marketing practices. You will learn about consumers and the role of markets and marketing in today’s society. By studying an introduction to accounting principles and economics, you will learn how marketing affects an organisation's financial stability. You will also gain insight into how markets operate.

Admission Requirements

• West Africa Senior School Certificate,
  • At least six (6) credits (A1 - C6) in WASSCE in three Core subjects (English Language, Core Mathematics and Integrated Science or Social Studies) and three elective subjects from Business, General Arts, Visual Arts, General Science, Home Economics, and Agriculture with a total aggregate of 36 or better.
• General Certificate of Education (Ordinary and Advanced Levels),
• International Baccalaureate (IB), IGCSE, GCSE, the American Grade 12 and 13 examinations and other external qualifications which have equivalences to the SSSCE or the WASSCE,
• Candidates in possession of a diploma from the University for Development Studies or its equivalent,
• Mature students: candidates (aged at least 25 years) who have duly passed the University’s mature students’ examinations.